01 What happened
Adobe and Incisiv surveyed 5,633 executives across 12 industries. In high tech, 44% sit in the Frozen Middle: AI is active, but only within individual functions.
02 Key details
- 44% of high-tech organizations sit in the Frozen Middle: AI is active, but only within individual functions.
- Only 18 out of every 100 AI initiatives proposed in high tech reach production; integration assessment removes the largest share at the first gate.
- Leaders are 2.3 times more likely to have a named AI owner with a defined mandate and budget authority.
- 44% of Leaders measure ROI comprehensively, compared with 20% of high-tech organizations.
- 81% of Leaders operate at a collaborative or integrated level with shared OKRs, compared with 41% of high-tech organizations.
03 Why it matters
The research shows why isolated AI pilots do not become organizational gain. Leaders use named ownership, shared measurement, and a failure-learning culture. Directors and PMOs should test these conditions before adding more pilots.
04 Who it matters to
Technology industry leaders.
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