Meta Expands Muse AI Agent With New Small Business Features

01 What happened

Meta is broadening the functionality of its personal AI agent, Muse, by adding features designed for small business management. The update allows users to link Instagram professional accounts, Facebook Pages, and Meta ad accounts to Muse, alongside various third-party business tools.

02 Key details

• Muse now supports integrations with numerous third-party applications for managing store inventory, accounting, and customer data.
• The agent can proactively identify emails requiring attention and draft initial responses.
• These tools are currently available to small business operators in the United States and Canada.

03 Why it matters

By connecting scattered administrative tasks and communications into a single AI-driven interface, Meta aims to help small business owners save time on manual operations.

04 Who it matters to

Small business owners, SMM specialists and business account administrators.