Authentic Brands Group built AuthOS AI system with 50 agents on Google Cloud

01 What happened

Authentic Brands Group, the owner of Reebok and other brands, has built AuthOS, an AI operating system powered by Google Cloud's Gemini Enterprise Agent Platform and Cloud Run. The system comprises 50 interconnected AI agents and tools designed to accelerate content creation, streamline workflows, and provide instant access to proprietary business data. According to the company, more than 80% of employees now use AuthOS weekly.

02 Key details

• AuthOS runs 50 interconnected AI agents on Gemini Enterprise Agent Platform and Cloud Run.
• AI-enhanced Reebok product images delivered over 60% higher ROAS than unenhanced imagery.
• More than 80% of Authentic employees use AuthOS weekly.
• Video Generator agent uses a multimodel pipeline: Gemini 3.1 Flash, Gemini Omni, Vision AI, Gemini 3, Veo 3.1.

03 Why it matters

The deployment shows how a major brand management company uses Google Cloud's generative AI stack at scale with attested business outcomes like a 60% ROAS improvement for Reebok images. Vertex AI's modular architecture enables rapid model integration.

04 Who it matters to

Brand managers.